Working with Work-Order, I designed a series of experiential segments of the festival.
First and foremost was the screen design for the main stage. We needed a design that came close to the general visual langage of the festival branding, i.e circles and half circles. We ended up with two flanking half circles, about 40ft in radius.
To feeds these screens with content, we decided against a series of canned renders and instead developed a procedural and modular system using TouchDesigner. Elburz Sorkhabi and the nVoid team developed a system to our spec that gave us control over the screens on the two main stages. It allowed for custom text entry, live social media feeds, a variety of real time fx on existing imagery as well as purely generative designs. Most importantly it allowed for a very adaptive system to keep the screens interesting during intervals but also when performing artists did not bring their own video show.
The festival took place on a giant footprint, across outdoor open spaces and large indoor warehouses and galleries. Several installations were put in place to tie in the various spaces, but also create a logical path across some of the areas. Using LED screens for wayfinding, ligthing design to accentuate certain passages and alleyways, we attempted to make the entire grounds come to life.